View Course Brochure

Marketing

WHO DO WE SELL TO? - MARKETING AND DATA SCIENCE

WHO DO WE SELL TO? - MARKETING AND DATA SCIENCE

Marketing analytics is the process of identifying potential consumers of a product or service, the size of the group, and the percentage of the market that could be captured, considering costs and competition. In terms of e-commerce, it can be defined as a process through which one identifies online market value, competition and marketing strategies among other things.