Question 6:In statistical models what is a KS value?
A non-parametric test to compare two samples
A measure of strength of the regression
A test of model validity
A parametric test to compare two samples

Question 7:Which of the following is NOT an example of churn analysis
A telecom company trying to predict the probability of customer attrition
A credit card company measuring the amount of balances lost every
A retail store measuring the average length of a relationship
A retail store measuring the probability of two products being in the same basket

Question 8:What is buzz metrics?
A measure of the quantity of honey produced by a swarm of bees per time period
The strength of a brand as measured by its online positive and negative opinions
The strength of a company as measured by its number of employees
The strength of a brand as measured by number of users

Question 9:Which of the following is NOT a step in marketing mix modeling?
Adstock transformation
Multiple regression
Cluster Analysis
Calculating RoI of different marketing spends

Question 10:True of False. "80% of Individuals who buy a LCD Television buy a DVD Player after 4.5 months" is an example of an association rule
True
False


Determine Your Marketing Strategy Quotient