About Analytics

The universal language of Analytics/Analytics: the language of nature/Analytics: the power to decide/Analytics: the science of logical decisions(the science of logic) – the theme here is analytics is applied and evident in nature, organizations and individual lives:

In the 1100's, we believed that alchemy could turn lead into gold. In the 1300's, we presumed that the Earth was at the center of the solar system. In the 1800's, we thought that manned flight was impossible. In the 1940's, we still believed that nuclear radiation was harmless. And even today, the truth is unchanging, just our understanding of it has evolved and our mind has been receptive to the signals around us and has been persistently analyzing them.

Analytics is evident in nature, organizations and individual lives. ‘The divine proportion’ for example, is where the ratio of the whole line to the large segment is the same as the ratio of the large segment to the small segment. The eye, fins and tail fall at golden sections of the length of a dolphin's body. Humans began using it in Egypt, where it was analyzed as the most stable structural design ratio and was used to build the Pyramids. The Greeks referred to it as the “dividing line between the mean and the extreme” and used it in architecture for balance and beauty.

Similarly for a beehive, close packing is important to maximize the use of space. Hexagons fit most closely together without any gaps; so hexagonal wax cells are what bees create to store their eggs and larvae. Hexagons are six-sided polygons, closed, 2-dimensional, many-sided figures with straight edges.

Is one infinity bigger than another infinity? The size of all natural numbers, 1,2,3..., etc., is infinite. The set of all numbers between one and zero is also infinite - is one infinite set larger than the other? The deep questions of maths and analytics can leave us feeling very small in a vast universe.

In individual lives too, we apply analytics day in and day out, consciously or not realizing that we are succumbing to the power of the magic of ANALYTICS. For instance, when you buy a car, follow a recipe, or decorate your home, you're using analytics principles. People have been using these same concepts for thousands of years, across countries and continents. Whether you're sailing a boat off the coast of Japan or building a house in Peru, you're using math to get things done.

How can analytics be so universal? First, human beings didn't invent these concepts; we discovered them. Also, the language of math is numbers, not English or German or Russian and it helps us to shop wisely, buy the right insurance, remodel a home within a budget, understand population growth, or even bet on the horse with the best chance of winning the race. In organizations, business analytics enables professionals to convert extensive data and statistical and quantitative analysis into powerful insights that can drive efficient decisions. Business analytics can answer essential questions - like why is a particular event happening, what if these trends continue, what will happen next and likewise-problems that form the crux of any decision in a company, based on hard data. It is for this very reason that the size of the Analytics market globally is $25 billion today, doubling in each 5 years. It is expected to grow to $31 billion by the end of 2011. (source: IDC; 2007).

The twin troubles of information overload in industrial spheres and the increasing difficulty in arriving at actionable information based on data analysis is opening up a robust market for business analytics solutions. These solutions would require development of a fundamentally sound and technically resourceful workforce which are not only proficient in use of analytical tools and software but can also resolve decision making problems for diverse business scenarios. A fundamental goal of ATI is to open new vistas of real world opportunities, for individuals in general and the society in particular, by spreading awareness about analytics and utilizing the same for a comprehensive change in outlook and approach in solving business problems
Analytics @ Work

ANALYTICS FOR THE INTERNET GENERATION

Remember the old fairy story about the little girl and boy who left breadcrumbs all along the trail on their way into the forest? Every time we visit the internet, whether it is to change our online status on Facebook, or to write a review of the restaurant we ate in last week, or to play a game with friends, or perhaps to purchase a rail ticket- we do just that, and this trail of ‘crumbs’ has become one of the most useful arsenal in the hands of those companies who know how to reconstitute it.
read more

FINANCE

Thanks to the decades of change, opportunity and disasters, financial data in most forms is relevant, reliable and regulated. Today, we are inundated with data from around the world.
read more

MARKETING

We live in a time of extraordinary and accelerating change. New knowledge, tools, and ways of doing and communicating continue to emerge and evolve. Calculators, too expensive for common use in the early eighties,
read more

SALES

How do you define selling? A lot of people think of selling as persuading/convincing people to buy things they may or may not want or need. To some, selling is all about closing a deal.
read more

RETAIL

The exploitation of the ever increasing mass of information generated by retail organizations requires not only powerful information systems, but robust and scalable analytical engines to identify trends and patterns, opportunity and threats, forecast future performance, streamline operations and optimize decisions.
read more

HR

During the 1800s, people problems were a very real concern in the workplace. For the average blue-collar worker, most jobs were low-paying, monotonous and unsafe. Some industries experienced difficulty recruiting and retaining employees because of the poor working conditions workers were exposed to.
read more

ANALYTICS FOR CLINICAL RESEARCH/HEALTH CARE

Does an apple a day really keep a doctor away? Or are you better off eating a bowl of blueberries? Does the revolutionary new drug for diabetes increase your chances of getting a heart attack when had in combination with a popular medication for the common cold?
read more

SUPPLY CHAIN

The Roman military had an extensive logistical supply chain. There was no specialized branch of the military devoted to logistics and transportation, although this was to a great extent carried out by the Roman Navy due to the ease and low costs of transporting goods via sea and river compared to over land.
read more

MANUFACTURING

In 1985, when U.S. semiconductor manufacturers were developing and building the fastest and smartest computer chips, their global competitors were targeting the U.S. semiconductor industry. At such a scenario, the Unites States and its global competitors made different strategic decisions.
read more

TRAVEL AND TOURISM

Tourism is vital for many countries, such as Egypt, Greece, Lebanon, Spain and Thailand, and many island nations, such as The Bahamas, Fiji, Maldives and the Seychelles, due to the large intake of money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism.
read more

ANALYTICS FOR INNOVATION

It won’t be an exaggeration to say that most new innovations in the world these days stem from analytics. Analytics has moved beyond the realm of just customer relationship management and web analytics and become a central department in corporations across all industries.
read more
About ATI
The ATIvantage
ATI is India’s foremost
Analytical Education Provider- the corporate trainer of choice for above 25 different companies and 3500 + students
Applied Analytics
Analytics for all
Analytics is evident in nature,
organizations and individual lives. ‘The divine proportion’ for example, is where the ratio
Cool Corner
The best of Analytics
Download case studies and white papers,
find useful tips and tricks, or browse through links of analytical resources especially selected by our expert trainers
Copyright © 2011. All rights reserved.
©A Redwood Company
HOME   |  CORPORATES  |  COLLEGES  |  CAREERS  |  CREDENTIALS  |   CONTACT US |